Who Are These Celeb Worshippers

दुनिया में सलैब्रिटी होते हैं और उनके फैन्स होते हैं। सलैब्रिटी अपने व्यक्तित्व से सम्मोहन करते हैं और फैन्स उनके चौगिर्द झुण्ड बना लेते हैं। सलैब्रिटीज़ की देखादेखी फैन्स के व्यवहार में अंतर आ जाता है। वे वैसे ही करने लगते हैं जैसे उनके सलैब्रिटीज़ करते हैं या करने को कहते हैं।

कुछ मनोवैज्ञानिकों ने इन फैन्स के व्यवहार को लेकर विस्तृत खोज की हैं। उन्होनें इन फैन्स के बारे में बड़ी रोचक जानकारियाँ दी हैं:

·       फैन्स का यह व्यवहार एक जुनून व सनक आधारित मनोविकार Obsessive-Addictive Disorder है। यह एक Abnormality अर्थात् असामान्यता है।

·       फैन्स हमेशा एक हीनता (Inferiority) के शिकार होते हैं और सलैब्रिटी में अपने से अधिक श्रेष्ठता देखते हैं। ये तार्किकता की बजाय श्रद्धा का अधिक सहारा लेते हैं।

·       सलैब्रिटी के इस जादू का कुछ लोगों पर असर नहीं होता और वे बिल्कुल स्वाधीन रहते हैं इससे साबित होता है कि असर सलैब्रिटी के जादू में नहीं फैन्स के व्यक्तित्व की हीनता में होता है।

·       फैशन और सौन्दर्य का कारोबार मुख्यतः ऐसे ही लोगों से चलता है जो खुद में कमी और सलैब्रिटी में उच्चता देख पाते हैं। फैशन और ब्यूटी में दूसरों की नकल करने को – following a fashion statement कहा जाता है।

·       विज्ञापनदाता भी अपने माल की गुणवत्ता सुधारने की अपेक्षा किसी सलैब्रिटी से उस माल की प्रशंसा करवा कर फैन्स को भी वैसा ही करने को प्रेरित करते हैं। यह फैन्स की हीनता ग्रन्थि का व्यवसायिक इस्तेमाल है।

पूरा लेख पढ़ने के लिए कृपया आगे पढ़ियेगा . . .

Who Are These Celeb Worshippers

There are those who are celebrities (what they call them celebs). They can mesmerise some people and those mesmerised people flock around these celebs. These mesmerised people are called fans. What binds a celeb and its fans is a two headed bond. At one end is the charismatic celeb and at the other are the hypnotised fans.

The charismatic celebrity (they call it celeb) knows the knack. He knows the lute. He knows what vibrates the followers to the leaps. He knows how to use these vibrations. He combines the knack, the lute and the vibration. For the followers – the mesmerised people this combination is his charisma.

Despites the highest tone of this charismatic music of celebs there are a few ones who are not tempted to wriggle. Who remain straight with their backbones erect. So the witchcraft is not in the spell of the celeb but there is some low bottom pits in the personality of the followers where the flow of celeb’s charm halts permanently. It is not the force of the celeb’s aura rather it is the mental concavity of the fans where the celeb dwells perforce.

Many a psychologists have worked on the psychology of fans. They call this fan following as Celeb Worship Syndrome (CWS). Celeb worship syndrome is an obsessive-addictive disorder in which a person becomes overly involved with the details of a celeb's personal life. In 2003 James Chapman published his article in Daily Mail - Do you worship the celebs? In 2001 Maltby, J. and his companions also reported their research on “The Self-Reported Psychological Well-Being of Celeb Worshippers” in North American Journal of Psychology, 3, 441-452. All the findings of such researches are tried to be capsulized in this small article. In his another paper in 2004 Maltby et.al., ascribed depression, anxiety, stress and escapism as the important markers responsible for this type of celeb worship.

Surprisingly, as a preliminary requirement a fan is filled with a belief of ‘INFERIORITY’ compared to the celeb. Without a belief of self-inferiority it is just impossible to become a fan of a celeb. Fans and Followers surrender their self-esteem to their individual celebs.

Celeb worship syndrome is an obsessive-addictive disorder in which a person becomes overly involved with the details of a celeb's personal life. A change in fans’ behaviour is observed and he starts imitating his celeb. He starts wearing clothes, eating food like it and copying other aspects of celeb’s conduct. A number of people of are seen having hair style, robes, ear rings etc. similar to their celebs. Sometimes when some political people are successful in vibrating their energies they start wearing their caps, holding their flags and shouting their slogans – I am A**a.

There are some other groups who just target this psychological weakness of these fans. Such slavish behaviour of masses (in market a sufficiently large group of fans is called masses) is utilised by them. Making a product high in qualities may be an expensive and research oriented work. It may require a time span also. But profiteers cannot wait for such a long time. They hire a celeb. The celeb is shown purchasing the brand of the profiteers. And the target is achieved. Fan-flocks run to purchase the same product.

The present day social websites also make use of celeb worship syndrome. The groups, pages, and tweets are purposefully organised to shelter such an ‘Orphaned Feeling’ of fans and followers.